Hosted by Kline

Premium hair care brands are experiencing significant growth but navigating the balance between online and offline channels has become increasingly complex. This session will explore how leading premium hair care brands are strategically managing their presence across both salon and e-commerce channels. We’ll dive into the growth strategies driving their success, focusing on how they maintain exclusivity and brand prestige in salons while leveraging the power of e-commerce to reach new audiences. Join us to gain insights into the key factors behind these brands' success, including their approach to product differentiation, channel-specific marketing, and partnership strategies. This session offers an in-depth look at the tactics that are helping premium hair care brands thrive in a rapidly changing market.

This session in complimentary with your show pass. We encourage you to register for the session in advance, as seating is allocated on a first-come, first-served basis and priority will be given to registered attendees over walk-ins. We strongly recommend you arrive early to guarantee your seat.

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