With their high engagement in beauty, Hispanic consumers have long been a coveted group in the beauty industry. But the business opportunity is bigger than Latinx consumers; we are entering a groundswell moment with the rise of L-Beauty, or Latinx-founded beauty brands. In this session, Circana’s beauty industry advisor Larissa Jensen moderates a powerful female-only panel of beauty industry leaders to discuss the challenges and opportunities for L-brands in the U.S. market and the role retail plays in supporting them. With Jessica Phillips, Vice President of Merchandising at Ulta Beauty, Margarita Arriagada, former Chief Merchant at Sephora and founder of Valde Beauty and Shaira Frias, CEO & Owner at Luna Magic, gain perspective on how the beauty industry can nurture this next wave of brand founders and lean into the enormous opportunity that lies ahead with this dynamic community.

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