Packaging Design for Shampoo Karamat

Task

To create packaging design for Karamat Shampoo that reflects a fusion of Eastern and Western aesthetics, emphasizing the use of natural, ECO-friendly ingredients and values like being paraben-free and cruelty-free. The target audience includes customers with conservative and aesthetic psychotypes, seeking high-quality skincare and haircare products.

Process

1. Competitor and Audience Analysis: Conducted research on the market and target audience to identify ways to stand out from competitors.
2. Concept Development: Developed 4 initial concepts (instead of the agreed-upon 2), each showcasing a unique blend of traditional and modern elements.
3. Refinement and Finalization: Finalized the design, focusing on minimalism and traditional elements that align with the brand’s values.
4. Market Impact: Ensured the design aligned with current market trends and audience preferences to maximize the product's success.

Let me know if you’d like further adjustments!