For over 40 years, Professional By Fama has supported hair professionals with high-quality, Italian-made products. With two brands and a Private Label division, it offers advanced solutions for color, scalp, and styling. Professional By Fama stands out for 200+ shades and cutting-edge technology, while Bulbs&Roots combines premium performance with vegan formulas and recycled packaging. Both brands prioritize innovation, sustainability, and real support for hairdressers.